I help businesses leverage the latest technology to develop bespoke systems.
I'm Louis, an electrician and founder in Folkestone. I build the systems and marketing that get businesses real results. No big agency, no fluff, just someone who actually gets things done.
Business systems
One place for the enquiry, the quote, the job and the money, built around how your business runs.
For any business.
See business systemsProperty marketing
Launch pages and film that make a development feel real, with every enquiry followed up.
For property developers and agents.
See property marketingConstruction
Calls answered, website chat and a managed website for trades and construction firms. Proved in my own electrical firm.
For electricians, trades and contractors.
See construction
Louis Lanaway
I'm an electrician and founder from Folkestone. I run Lanaway Electrical, and I build business systems and marketing for other businesses alongside it. I only sell what I already use in my own firm, and I would rather build something that works than talk about it.
Results, not promises.
Plenty of people will sell you a plan. I would rather build the thing, put it to work and show you what it does. If it does not earn its place, I say so.
Short calls, clear steps, working systems. You see progress, not a deck.
Everything runs in my own electrical firm before I ask anyone else to trust it.
No account managers and no handovers. The person who builds it is the person you talk to.
One enquiry, start to finish.
A customer messages at 6.42pm with nobody on shift. By 7pm it has been answered, quoted, accepted, invoiced and booked in, and nobody had to remember anything.
- Enquiry arrives, out of hours
- Assistant replies and takes the details
- Quote page sent to their phone
- Customer accepts with one tap
- Deposit invoice goes out
- Job booked in the diary
- Paid, and the day's report writes itself
Most businesses lose work in the gaps.
Not to a better competitor. To a slower reply, a quote nobody chased, a follow up that never happened.
The enquiry arrives
A customer asks for a price while you are on a job or off for the evening.
Nobody has replied
By the time you do, they have already messaged two other firms.
The quote sits
It is in an email, or on a pad, waiting for someone to remember.
The follow up never happens
The job goes to whoever replied first.
A connected system closes every one of those gaps.
Built in a real business, running every day.
Lanaway Electrical is my own firm. The website, the assistant, the quote pages and the system behind them all run there. I would not sell you something I do not use myself.
“Built by an electrician because this admin gets old fast.”Louis Lanaway, Lanaway Electrical
Straight answers.
Do I have to replace what I already use?
No. I connect to what you already use wherever I can, and only replace what is getting in the way.
What does it cost?
For trades and construction firms there is a fixed first month on the construction page. For anything bigger I quote after a short call, and you get a clear price before I start.
How long does it take?
It depends on the system. A website or a quote page is quicker than a full system behind the business. I give you a realistic timeline after the first call.
Who will I be working with?
Me. You deal with the person who builds it.
What if it does not suit me?
Then I say so on the first call. I would rather tell you something is not worth building than sell it to you.
Get in touch.
Tell me what is slowing the business down. I will tell you honestly what it would take.